adidas Japan - CRM

・ Data extraction, analysis and reporting of membership-related data.

・ Extensive use of SQL (Exasol).

・ ad-hoc reporting on various topics, to prepare for future campaigns.

・ Collaboration with the media teams for targeted advertising (Fb/Instagram).

・ Independent creation and management of digital campaigns toward Japan's adiCLUB members (Track Record: ¥250M+ in 2020)