Baptiste Delannoy

My journey from being a university student to becoming a full-time employee at adidas Japan.

Tips and advice about
visas, internships, work in Japan,
all based on personal experience.

Baptiste Delannoy Tokyo French expatriate in Japan
Baptiste Delannoy Tokyo French expatriate in Japan

About me

Hey there! Thanks for visiting my website.

I'm Baptiste Delannoy, a 24-year-old french expatriate, currently living in Tokyo. I speak fluent French and English, business level in japanese (N2) and a bit of German.

Although I am currently working for adidas Japan since August 2018, I was naviguating between startups before that, cumulating almost 2 years of internship experience in 4 different companies, all based in Tokyo. That explains my passion for entrepreneurship and innovation.

As for education, I graduated from a double master's degrees program, a partnership between 2 universities: Rikkyo University (Tokyo) and IESEG School of Management (France).
In other words, I have 2 master's degrees, respectively in International Business and in Management/Marketing.

Baptiste Delannoy Tokyo French expatriate in Japan

Work Experience

adidas Japan - August 2018 ~ Now

CRM, Data Analyst - since March 2020

Data extraction, analysis and reporting of membership-related data, from the global database, using SQL (Exasol).
ad-hoc reporting on various topics, to prepare for future campaigns.
Collaboration with the media teams for targeted advertising.
Creation and management of digital campaigns (Personal track record: more than ¥200M of revenue in 2020 Q3+Q4)

Assortment Planning Representative - May 2019 ~ February 2020

Assortment Planning: choosing which products should be sold, in which stores & at what timing. Taking care of adidas Originals & Action Sports products for selected stores.
Worked on Spring/Summer and Fall/Winter 2020 ranges.

Intern - August 2018 ~ April 2019

Interned in 3 different teams:
Originals & Action Sports BUConcept to Consumer, Range ArchitectureConcept to Consumer, Assortment Planning

eLife Inc. - February 2020 ~ Now

Content Writer (Freelance)

The content writer is creating native SNS (Instagram, Facebook) content, for Japanese brands that are doing international Marketing, in this case in French & English.

Lightened Co., Ltd. - July 2018

Business Dev Intern

As I had finished classes at Rikkyo University and before starting my next internship at Adidas, I worked for a couple of weeks with Lightened, a Japanese startup that helps students (Japanese and internationals) find internships in Tokyo.

My main missions were to:
search for tokyo-based companies that need interns (Linkedin, job platforms)find international students that might be interested in the service and/or that might suit a position we already had in the database (Linkedin, personal network)craft the marketing strategy for some medias (email, SNS, existing network)create marketing content to increase brand awareness (Facebook ads, Medium posts)

Tablecheck - December 2017 ~ March 2018

Marketing Intern

Thanks to its software TableSolution, the company became a major player on the Japanese market for Restaurant Management Solutions.
However, prior to 2018, they had never tried to market their product overseas. My mission, under the supervision of the Marketing manager, was to launch the international marketing, from scratch, in order to increase brand awareness outside Japan.

96 Problems/Everyst - January 2016 ~ May 2017

Marketing & Sales Intern

I worked for 96 Problems (later renamed Everyst) for almost one year and a half, both remotely from France but also in their office in Ebisu, Tokyo.

I first worked on the "Rough Draft" project from January 2016 to December 2016, spending 3 months in the office during summer holidays (June/July/August).

Later, the company changed project and I was assigned to work on Everyst, from January 2017 to May 2017, full-time in the office.

For both projects, I learnt a lot about marketing and sales, even attending some presentations to investors.

Eurocasa - February 2015 ~ March 2015

Sales Intern

Eurocasa is a firm providing high-end furniture to the Japanese and Asian market.

My main mission was to help selling products to the Japanese but also to foreign customers.
I was also in charge of the high-end furniture inventory checking and the digital marketing of the brand on its website.

Baptiste Delannoy Tokyo French expatriate in Japan


IESEG School of Management, Lille - 2013~2019

Master's degree in Management, Specialization Marketing

I've graduated from IESEG (after my final internship at Adidas), getting a Master's degree in Science of Management with a specialization in Marketing.

About IESEG:
Business School in 5 years leading to a Master in ManagementAccredited EQUIS, AACSB & AMBA
According to the 2020 rankings:
✓ Ranked 21st among the best Masters in Marketing in the World (5th in France)
✓ Ranked 32nd among the best Masters in Management in the World (7th in France)

Rikkyo University, Tokyo - 2017~2018

Master's degree in International Business

I was the first student from IESEG School of Management (France) to be enrolled in this double degree program with Rikkyo University. I was studying there from Sept. 2017 to Sept. 2018 (2 semesters) in order to obtain a master's degree in International Business.

On top of various classes related to international business, I had to write a master thesis - called Final Research Project - which was an M&A proposal for our Japanese client, SEGA Sammy, written in English. The overall project consisted of roughly 120 pages, divided into 4 parts of about 30 pages each.

Sophia University, Tokyo - 2017~2018

Exchange Student, Faculty of Liberal Arts

During my 2nd year of the five-year master's program of IÉSEG School of management, my good performances allowed to spend a year (2 semesters) abroad as an exchange student, at Sophia University.

Online Courses

As I wanted to get education from all over the world, I also took some online classes using platforms like Coursera.
You can click on the logos below to see the courses I’ve accomplished.

Tokyo Snack Box Banner Japanese Snacks Subscription Box Japan


Tokyo Snack Box

This is my most recent side-hustle.
During the middle of COVID-19 crisis, I realized that most people will have troubles to travel to Japan anytime soon.
So, I decided to create this project, a monthly box containing an assortment of Japanese snacks and candies, shipped to you directly from Tokyo. Although the focus is on the French-speaking market, we deliver to most European countries. Number of paying customers (February 2nd: 120+)
As part of this project, I've also created a podcast called "Startup Japon", that describes on a weekly basis the progress on this snack project - recorded in French language.

What I used:
Adobe Photoshop/Illustrator/Indesign for the designsShopify for the websiteCommunication & ads: Facebook/Instagram/Google/Twitter/LinkedIn/Pinterest/Youtube

iOS14 Custom Icons

Set of icons designed for the new iOS14.

With the new iOS14 allowing you to change the icons of your apps to the design you want, I decided to create this project, a set of 50+ minimalist icons in several designs that you can easily use to replace your app icons. Since my main targets are the Japanese iphone users, the website is in Japanese but feel free to contact me if you want more info!.

What I used:
Photoshop/Illustrator for the designsCaard for the websiteGumroad for the payment,Facebook/Instagram/Google/Twitter for the analytics & ads.


Best Tokyo Restaurants

As I've been living a couple of years in Japan and considering how hard it was for non-japanese speakers to find and book good restaurants, I created Shokuji to answer that problem.
Consumers can purchase a lifetime access and receive:
a list of 100+ top restaurants recommended by localsaccess to special discountsaccess to the Shokuji app that allows them to book restaurants in English.
Considering the current situation of COVID-19 crisis, this project is on pause, although the list is still available for purchase.

What I used:
Glide to make the appCarrd for the websiteGumroad for the paymentPhotoshop for the designs.


App that teaches you how to cook meals for ¥300

Since I have lived a quite long period in Japan as an intern/student with low to no revenue, I have learnt how to cook for cheap. So, I created the Sanbyaku app to teach ways to cook with a very low budget.

What I used:
Glide to make the appPhotoshop for the pictures.

Contact Me

You can use this form to contact me!

Thank You

I'll try to be in touch ASAP!