As a 2-year-old start-up, 96 Problems was seeking for international development and marketing on the European market.
My main mission was to develop the brand awareness of the company and its first project, called "Rough Draft", on the French and European markets, through SNS and email marketing. As part of the marketing strategy, I developed a partnership with a French Youtuber to promote the app: https://www.youtube.com/watch?v=Q1-dp7d9lyQ
On top of that, I was handling the French website, its customer relationship services and the translation of all the materials related to the app.
Over that year, I worked most of the time remotely in France: from January to June and September to December, but I spent 3 months (June, July and August) in the office based in Ebisu, Tokyo.
As the company shifted their focus from "Rough Draft" to another project called "Everyst Stories", my mission was to develop partnerships with organizations (including NPOs) that would like to market their products or projects in a very different and unique way by creating a story, written on Twitter, that involves their brand's characters.