Baptiste DELANNOY

Data Analyst by day,
Entrepreneur at night

French expatriate, working as CRM Data Analyst in Japan.
Founded Tokyo Snack Box in 2020 and ChocoJapan in 2023, shipping japanese snacks worldwide.
Co-Owner of The Coffee Counter, a coffee shop in central Tokyo.Latest challenge:
Joined Le Wagon's Data Science & AI 6-month bootcamp
to improve my data science skills: March ~ September 2025.

Click below to download my resume in PDF

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Hey, there!
はじめまして！

I come from Bousbecque, a small town in the north of France, and moved to Japan a few years ago. After graduating from a double Master degree in International Business & Management, I joined adidas Japan.

In 2020, when COVID-19 reached its peak, it became clear that no tourists would be visiting Japan anytime soon ... nor would I be able to go back home. So, I sent Japanese snacks to my friends and family and they LOVED it. It gave me the extra motivation to start my own business and on September 5th 2020, I bought the domain name tokyosnackbox.com.

In 2021, while still working full-time at adidas Japan, I grew Tokyo Snack Box to a profitable business. On top of the extra money, it helped me improve on essential e-commerce & business management skills.

Fast forward to March 2022, after 3.5 years working for adidas, I joined Tiffany & Co. Japan as a CRM Data Analyst.

As of today, I am still doing both my full-time data analyst job (as a CRM manager) and my night time entrepreneurial adventure.

Skills Summary

SQL
Power BI
Salesforce
Office Suite
Python

Japanese Language (N2)
E-commerce
Digital Marketing & SEO
Photoshop / Illustrator
Accounting

Work

Tiffany & Co. Japan
March 2022 ~ Present

> CRM Manager (April 2025~)
Senior data Analyst

Leading the company wide data transformation project
Industry analysis and forecasting
Managing 2 data consultants (external)

> CRM Assistant Manager (March 2022 ~ March 2025)
Data Analyst

Data Extraction - SQL
Data Analysis & Reporting
Data Visualization - Power BI
Salesforce CRM

Tokyo Snack Box
September 2020 ~ Present

Side Business, Founder

Ecommerce
Digital marketing (SNS, ads, newsletter, PR)
Business Development
Accounting

Published in French and Japanese Media:
20 Minutes
France Inter
La Voix du Nord
BFMTV
Ouest France
Courrier Japon
Terebi Asahi
Yahoo News (article now taken down)

adidas Japan
August 2018 ~ February 2022

> CRM Representative (March 2020 ~ February 2022)
Data Analyst

Data Extraction - SQL
Data Analysis & Reporting
Campaign Management - Line & Newsletter

> Assortment Planning Representative (August 2018 ~ Febuary 2020)
Data Analyst

Data Analysis - Microstrategy
Assortment Planning - 2 seasons x 1500+ SKUs

Education

IESEG School of Management, France
September 2013 ~ April 2019

Master's degree in Management, specialization marketing

Rikkyo University, Japan
September 2017 ~ August 2018

Master's degree in International Business

Sophia University, Japan
August 2014 ~ July 2015

Liberal Arts, Exchange program (no degree)

Contact