Baptiste DELANNOY

Data Analyst by day, Entrepreneur at night

French expatriate, working as CRM Data Analyst in Japan. Founded Tokyo Snack Box, grew it to a profitable e-commerce business. Co-Owner of The Coffee Counter, a coffee shop in central Tokyo. My latest 2023 challenge: learning Korean from 0.

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Hey, there! こんにちは! 안녕하세요!

Thanks for checking my website 🙂

I come from a small town in the north of France and moved to Japan a few years ago. After graduating from a double Master degree in International Business & Management, I joined adidas Japan.

In 2020, when the pandemic hit, it became clear that no tourists would be visiting Japan anytime soon. So, I decided to send Japanese snacks to my friends and family. They loved it, and I decided to make it a business. On September 5th 2020, I bought the domain name tokyosnackbox.com. In 2021, while still working full-time at adidas Japan, I grew Tokyo Snack Box to a profitable 150k euros a year subscription box business and doubled my income. This side-hustle helped me improve my knowledge in e-commerce, digital marketing, data analysis, and CRM for the European/French-speaking market. Additionally, my job at adidas gave me knowledge in the same areas, but for the Japanese market. On March 1st 2022, I joined Tiffany & Co. Japan as a CRM Data Analyst to further my knowledge and experience in data analysis for another industry.

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Professional Experience

In reverse chronological order, click on the cards for more details about my work and achievements.

Experience

Education

The list of universities I attended and the online programs I have undertaken.

Education

Institution NameCountryDateDegreeSubjectURL (Courses)
IESEG School of Management
France
September 5, 2013 → April 30, 2019
Masters
Management
Rikkyo University
Japan
August 15, 2017 → August 31, 2018
Masters
International Business
Sopha University
Japan
August 15, 2014 → July 31, 2015
Exchange program (no degree)
Liberal Arts
Macquarie University
Online
January 17, 2020
Online specialization
Excel Skills for Business
University of Maryland
Online
January 11, 2019
Online specialization
Entrepreneurship
Google
Online
February 25, 2022
Online Specialization
Data Analytics
DataCamp
Online
July 25, 2022
Online Specialization
Data Analyst In Power BI - Done
DataCamp
Online
July 25, 2022
Online Specialization
Data Analyst with Python - In progress

Skills

Here are a couple software I can use and things I can do.

Japanese Language (N2 level)
SQL
Data Analysis (Python)
Data Visualization (Power BI, Tableau)
Adobe Suite (Photoshop, Illustrator)
Office Suite (Excel, Word, PPT)
Ads (Meta, Google, Twitter)
SEO
E-commerce (Shopify)
Accounting
Influencer Marketing
PR
Project Management
Email Marketing
APP Marketing
No-code tools

Values

Here are the values I live and work by. My personality type: ISTJ

Be super helpful

I take pride in being the go-to person whenever someone has a problem that needs to be solved quickly.

Act with humility

Treating everyone's opinion with respect, learn from people with more experience.

Maximize efficiency

Minimize unnecessary taks and get the 80% done using 20% of resources. Think outside the box and find ways to make things work.

Focus on customers

Asking myself what pain points customers have and how we can solve it.

Guides & Articles

Based on my personal experience, I have witten a couple of blog articles. The topics vary from how-to guides to live in Japan, marketing guides etc...

Any question?

A short FAQ where I try to answer the most common questions I get :

Are you interested in working for another company?

I love my current job, but I am also open to new opportunities. If you think there is a fit with my profile, feel free to send me a DM!

Can you help me get an internship/job in Japan?

Right now, the team I'm working for is not hiring any intern. I can give you general advice about how to land an internship/job in Japan, but please come up with a list of clear questions.

Are you hiring for Tokyo Snack Box?

For now, I don't have the need for support but it might come at a later stage. If you are interested, I invite you to follow the different accounts of @TokyoSnackBox on social media, where I would post about such topic.

I want the same website!

Thanks for the kind words. If you want a similar website for yourself or your company (we can even add a job board), I can build it for you! All you have to do is send me what you need + your budget at this email.

Baptiste DELANNOY

Built with love, in Tokyo.

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Notes & details
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